We were commissioned by HarperCollins to overhaul Independent Thinking, the mag-brochure for independent bookshops. We recognised the brand needed a serious facelift plus a new site to enable the trade marketing team to do their job more successfully. we came up with a ground-up rebrand for the magazine to increase the editorial content while still showcasing the new season's books. We designed a strong, simplistic logo to successfully perform across all relevant media including the magazine, website and marketing assets. The new look was well received by all the imprints within HarperCollins and the team are delighted they now have a great product for independent bookshops backed up by a strong digital offering. The clean design and readability of the magazine has provided booksellers with a far better way of engaging with authors – both new and established.
