With Toyota having reached the 10 million mark in global hybrid vehicle sales, the UK team wanted a graphic to accompany this milestone announcement. Having the Toyota library at my disposal and a request to use a 2017 model I came across a simple and elegant overhead shot of the latest Prius and knew straight away how this could be used to visualise the announcement. It’s a simple, bold piece of design which compliments the strong message and I was pleased the team at Toyota agreed and chose this from the selection sent over.
A few weeks later the Toyota team asked me to create an infographic to back up the 2016 Car of the Year shortlist nomination of the new C-HR. I was supplied with a list of quotes and facts that would remind those in the annual award of the praise the car had garnered on launch and what made it so special. Again, I was helped by the quality of imagery in the Toyota library and from there set about adding the design elements without ruining the image of the car. With this being a tight deadline I focussed on the one visual that we all agreed on and the team at Toyota tweaked the text to fit the design.
