In 2016, we were approached by the wonderful Ben North at HarperCollins to create the identity for an exciting new project designed to help readers connect with their favourite authors. The aim was simple: to create a central destination where book lovers could discover author events across a wide range of genres and locations.
Our role was to develop a logo that felt approachable, engaging and adaptable across both digital and promotional platforms. The resulting identity helped establish the visual foundation for what would quickly become one of the UK's most comprehensive listings services for literary events.
Since its launch, BookGig has featured thousands of events across the UK, including author talks, book signings, readings and a host of other literary activities. The platform brought together listings from major bookselling chains, more than 500 independent bookshops, literary festivals and publishing houses, making it easier than ever for readers to discover and attend events.
Originally launched by HarperCollins in 2016, BookGig grew rapidly before being acquired by The Bookseller, the UK's leading book trade magazine, in January 2019.
