Visordown began life as TWO (Two Wheels Only), one of the UK's most respected motorcycle magazines. In 2009, we led the creative direction behind its rebrand and a few years later its integration with the Visordown website, bringing the two platforms together to create a unified cross-media motorcycle brand.
The project involved far more than a new logo and visual identity. We were responsible for all aspects of the magazine's design, issue planning and production, ensuring the publication evolved while retaining the authority and personality that had made it so popular with riders.
Working closely with editorial and commercial teams, we commissioned and briefed photographers, stylists and illustrators, directed photoshoots, and oversaw the creative execution of each issue from concept through to print. Alongside the magazine, we designed all artwork for the Visordown stand at the NEC Motorcycle Show, creating a cohesive brand presence across both print and live events.
The wider project also extended to the rebranding of the Magicalia Outdoor portfolio, where we developed a refreshed visual identity, including logo design and supporting brand assets.
The result was a modern, integrated publishing brand that successfully bridged print, digital and events, helping position Visordown for a new era of motorcycle media.
