We were approached in the summer of 2021 to visualise an identity for a yacht company with a contemporary take on yacht design, with construction
and materials that honour craftsmanship, elegance and the planet alongside
a profound appreciation for the power of purpose. With the debut yacht being designed by Giles Taylor (former head of design at Rolls Royce) it was critical for the identity to match the timeless elegance of the 53 series' looks and in Giles's words 'A minimalist approach that naturally
focuses on well-disciplined form and absolute quality of materials, fine in execution yet tough enough for all marine challenges.'
