In 2024, our friends at Two Tyres—whose brand identity we had designed a few years earlier—approached us to create a logo for a new venture they were developing. The brief was clear: create a simple, distinctive mark that reflected the performance-focused ethos behind the new brand.
Race Ready was founded with a mission to produce equipment of exceptional quality, combining meticulous craftsmanship with uncompromising standards of fit and finish. Designed for racers and enthusiasts alike, the brand is built around a shared desire to improve, push limits and extract more from every lap.
With this in mind, we set out to create an identity that felt purposeful, dynamic and rooted in the world of motorsport. Drawing inspiration from the track-focused nature of the products, the final mark captures a sense of speed, precision and forward motion while remaining clean, versatile and instantly recognisable.
The result is a logo that reflects the ambition of the brand and provides a strong foundation for its future growth, whether applied to products, packaging, apparel or the paddock environment it was designed to serve.
