It was a joy to be asked to work with the team J.D.Haspel on their new venture focussing on a new generation of boardroom talent. Having narrowed down their choices of name we then set about finding the right tone for their particular demographic of board hires. It didn't want to be too stuffy and at the same time not too playful but I think we hit the right note. The colour palette was led by partner Emma Berwick and it worked a treat.
